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| Probably one of the easiest ways to identify a fake Rolex is by the caseback. Counterfeiters will often use a clear display, or "skeleton" caseback, thus allowing you to view the inner workings of the watch. The problem is Rolex does not make such a watch, therefore, these models are easily identified as counterfeit. In addition to the "clear casebacks" listed above, engraved casebacks are another easy way to identify counterfeit Rolex watches. Again, Rolex does not engrave the caseback with logos, hallmarks, or designs. Genuine Rolex models will have a "smooth" caseback, and are free of these engravings. Genuine Rolex models are shipped new from the factory with a Hologram-encoded (3-dimensional) sticker on the caseback. This sticker features the trademarked Rolex "crown" positioned above the watchs case reference number. The hologram can be easily identified by viewing it from different angles, thus causing the background pattern to change. However, "most" counterfeit stickers are not holograms at all, but rather simply a repetitious "Rolex" pattern which does not change in appearance when viewed from different angles. It is worth mentioning that the genuine Rolex hologram stickers did not feature the "crown logo" as a part of the hologram until (around) 2002, when the sticker was redesigned. At that time, the Reference number was also changed from gold lettering to black, as it is currently.
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